{"title":"Beauty of Joseon","description":"\u003cp\u003eExplore Beauty of Joseon — a beloved K-beauty brand blending traditional Korean herbal wisdom with modern skincare science. From calming serums to brightening toners, find your glow.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-revive-eye-serum-30ml","title":"Beauty Of Joseon Revive Eye Serum 30ml","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eBeauty Of Joseon Revive Eye Serum is a luxurious and effective skincare product designed to target the delicate skin around the eyes. This serum is specially formulated to reduce the appearance of fine lines, wrinkles, dark circles, and puffiness, leaving your eyes looking refreshed and revitalized.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eReduces the appearance of fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eDiminishes dark circles and puffiness\u003c\/li\u003e\n\u003cli\u003eHydrates and nourishes the delicate skin around the eyes\u003c\/li\u003e\n\u003cli\u003eHelps to brighten and improve skin tone\u003c\/li\u003e\n\u003cli\u003eLightweight formula that absorbs quickly\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow It Works\u003c\/h2\u003e\u003cp\u003eBeauty Of Joseon Revive Eye Serum contains a powerful blend of natural ingredients such as ginseng, snail mucin, and niacinamide. Ginseng helps to improve blood circulation and brighten the skin, while snail mucin is known for its hydrating and anti-aging properties. Niacinamide helps to even out skin tone and reduce inflammation, resulting in a more youthful and radiant appearance.\u003c\/p\u003e\u003ch2\u003eDirections for Use\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eAfter cleansing and toning, apply a small amount of the serum to the skin around the eyes.\u003c\/li\u003e\n\u003cli\u003eGently pat the serum into the skin using your ring finger, avoiding direct contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eUse morning and night for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eStorage Instructions\u003c\/h2\u003e\u003cp\u003eStore in a cool, dry place away from direct sunlight. Keep the product tightly sealed when not in use to prevent contamination and maintain its efficacy.\u003c\/p\u003e\u003ch2\u003eManufacturer Information\u003c\/h2\u003e\u003cp\u003eBeauty Of Joseon is a Korean skincare brand known for its innovative and high-quality products inspired by traditional Korean herbal medicine. With a focus on natural ingredients and effective formulations, Beauty Of Joseon is committed to helping you achieve healthy and radiant skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Beauty of Joseon | \u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Ginseng, Retinol | \u003cstrong\u003eForm:\u003c\/strong\u003e Serum | \u003cstrong\u003eSize:\u003c\/strong\u003e 30ml (Pack of 1)\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":52565658272020,"sku":null,"price":2740.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/7482\/0628\/files\/Beauty_Of_Joseon_Revive_Eye_Serum_30ml.webp?v=1780387070"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100ml","title":"Beauty of Joseon Green Plum Refreshing Cleanser 100ml","description":"\u003ch3\u003eStart Every Routine Right — Clean Skin, Happy Skin\u003c\/h3\u003e\u003cp\u003eThe first step in any great skincare routine is a cleanser that actually works with your skin, not against it. The \u003cstrong\u003eBeauty of Joseon Green Plum Refreshing Cleanser (100ml)\u003c\/strong\u003e is a gentle, pH-balancing formula enriched with antioxidant-rich green plum extract that removes impurities and excess oil without stripping your skin's natural moisture barrier. The result? Skin that feels genuinely clean, refreshed, and ready to absorb everything that comes next.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen plum extract\u003c\/strong\u003e — rich in antioxidants and vitamins to brighten and clarify the skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle, non-stripping formula\u003c\/strong\u003e that preserves the skin's natural oils\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalances the skin's pH level\u003c\/strong\u003e for a healthier, more resilient complexion\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types, including sensitive skin\u003c\/li\u003e\n\u003cli\u003eLeaves skin feeling clean, refreshed, and revitalized\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet your face with lukewarm water\u003c\/li\u003e\n\u003cli\u003eDispense an appropriate amount onto your hands\u003c\/li\u003e\n\u003cli\u003eGently massage onto your face in circular motions\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003eFollow with your regular skincare routine\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003ePairs perfectly with the Beauty of Joseon Green Plum Refreshing Toner for a complete cleanse-and-tone step.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eStorage Instructions\u003c\/h3\u003e\u003cp\u003eStore in a cool, dry place away from direct sunlight. Close the cap tightly after each use.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":52565659255060,"sku":null,"price":2249.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/7482\/0628\/files\/Beauty_Of_Joseon_Green_Plum_Refreshing_Cleanser_100ml.png?v=1780387089"},{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk-150ml","title":"Beauty of Joseon Glow Replenishing Rice Milk 150ml","description":"\u003ch3\u003eNourish, Brighten, Glow — The K-Beauty Secret to Luminous Skin\u003c\/h3\u003e\u003cp\u003eRooted in the timeless Korean beauty tradition of rice water skincare, the \u003cstrong\u003eBeauty of Joseon Glow Replenishing Rice Milk (150ml)\u003c\/strong\u003e is a silky, lightweight essence that delivers an instant surge of hydration and a visible brightening effect. Enriched with rice milk extract — a centuries-old ingredient prized for its skin-perfecting properties — this formula absorbs effortlessly, leaving your skin soft, supple, and naturally radiant.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates and replenishes\u003c\/strong\u003e — rice milk extract delivers deep, lasting moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens and evens skin tone\u003c\/strong\u003e for a luminous, glass-skin effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves skin texture\u003c\/strong\u003e with regular use for a smoother complexion\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy formula — absorbs instantly without residue\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter cleansing and toning, dispense a moderate amount onto your palm\u003c\/li\u003e\n\u003cli\u003eGently pat onto skin, focusing on areas that need extra hydration\u003c\/li\u003e\n\u003cli\u003eFollow with your favourite moisturiser or sunscreen\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eLayer with the Beauty of Joseon Light On Serum for an ultra-hydrating, brightening K-beauty routine.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eStorage Instructions\u003c\/h3\u003e\u003cp\u003eStore in a cool, dry place away from direct sunlight. Keep tightly sealed when not in use to preserve efficacy.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":52565659287828,"sku":null,"price":3249.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/7482\/0628\/files\/Beauty_Of_Joseon_Glow_Replenishing_Rice_Milk_150ml_1_c2b079c8-9cfe-4bb8-94f3-5e90a3add7b1.png?v=1780387090"},{"product_id":"beauty-of-joseon-green-plum-refreshing-toner-150ml","title":"Beauty of Joseon Green Plum Refreshing Toner 150ml","description":"\u003ch3\u003eRefresh, Balance, Glow — The First Step to Radiant Skin\u003c\/h3\u003e\u003cp\u003eA great skincare routine starts with the right toner. The \u003cstrong\u003eBeauty of Joseon Green Plum Refreshing Toner (150ml)\u003c\/strong\u003e is a lightweight, fast-absorbing formula that instantly refreshes and hydrates the skin while restoring its natural pH balance. Powered by antioxidant-rich green plum water, it preps your skin to absorb serums and moisturisers more effectively — making every step of your routine work harder.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates and refreshes\u003c\/strong\u003e — green plum water delivers an instant burst of moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens the complexion\u003c\/strong\u003e for a more radiant, even-toned appearance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant protection\u003c\/strong\u003e against environmental stressors and free radicals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalances the skin's pH levels\u003c\/strong\u003e for a healthy, smooth skin barrier\u003c\/li\u003e\n\u003cli\u003eLightweight and non-greasy — absorbs instantly without residue\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter cleansing, dispense a small amount onto a cotton pad or your palms\u003c\/li\u003e\n\u003cli\u003eGently pat onto skin, avoiding the eye area\u003c\/li\u003e\n\u003cli\u003eFollow with your favourite serum and moisturiser\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003ePairs perfectly with the Beauty of Joseon Light On Serum and Calming Serum for a complete K-beauty routine.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eStorage Instructions\u003c\/h3\u003e\u003cp\u003eStore in a cool, dry place away from direct sunlight. Keep the cap tightly closed when not in use.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":52565659353364,"sku":null,"price":3499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/7482\/0628\/files\/Beauty_Of_Joseon_Green_Plum_Refreshing_Toner_150ml.png?v=1780387091"},{"product_id":"beauty-of-joseon-rice-honey-glow-mask","title":"Beauty of Joseon Rice \u0026 Honey Glow Mask","description":"\u003ch3\u003eYour Weekly Ritual for Radiant, Glass Skin\u003c\/h3\u003e\u003cp\u003eInspired by centuries of Korean beauty wisdom, the \u003cstrong\u003eBeauty of Joseon Rice \u0026amp; Honey Glow Mask\u003c\/strong\u003e transforms dull, tired skin into a luminous, dewy complexion in just 10–15 minutes. Packed with antioxidant-rich rice extract and deeply nourishing honey, this mask is the self-care ritual your skin has been craving — soft, supple, and visibly glowing every time.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens and evens skin tone\u003c\/strong\u003e — rice extract is rich in antioxidants and vitamins that target dullness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep hydration\u003c\/strong\u003e — honey acts as a natural humectant, drawing moisture into the skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRadiant, glowing complexion\u003c\/strong\u003e after every use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves skin texture and elasticity\u003c\/strong\u003e with regular use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes and calms\u003c\/strong\u003e irritated or sensitive skin\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter cleansing and toning, apply a generous amount to your face\u003c\/li\u003e\n\u003cli\u003eGently massage in circular motions, avoiding the eye and mouth areas\u003c\/li\u003e\n\u003cli\u003eLeave on for 10–15 minutes to allow ingredients to penetrate\u003c\/li\u003e\n\u003cli\u003eRinse off with lukewarm water and pat dry\u003c\/li\u003e\n\u003cli\u003eFollow with your favourite moisturiser to lock in the benefits\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eUse 2–3 times per week as part of your K-beauty routine for best results.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eStorage Instructions\u003c\/h3\u003e\u003cp\u003eStore in a cool, dry place away from direct sunlight. Close the lid tightly after each use to maintain freshness.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":52565659386132,"sku":null,"price":3499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/7482\/0628\/files\/Beauty_Of_Joseon_Rice_And_Honey_Glow_Mask.jpg?v=1780387092"},{"product_id":"beauty-of-joseon-light-on-serum-niacinamide-hyaluronic-acid-30ml","title":"Beauty of Joseon Light On Serum: Niacinamide + Hyaluronic Acid 30ml","description":"\u003ch3\u003eGlow From Within — Lightweight Brightening That Actually Works\u003c\/h3\u003e\u003cp\u003eSome serums promise radiance. This one delivers it. The \u003cstrong\u003eBeauty of Joseon Light On Serum (30ml)\u003c\/strong\u003e is a featherlight, fast-absorbing formula that floods your skin with hydration while visibly brightening and evening out your complexion. Powered by niacinamide, hyaluronic acid, and green tea extract, it's the kind of serum you'll reach for every single morning — and notice the difference within weeks.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens and evens skin tone\u003c\/strong\u003e — niacinamide targets dullness and discolouration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep hydration\u003c\/strong\u003e — hyaluronic acid plumps and firms the skin from within\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant protection\u003c\/strong\u003e — green tea extract shields against environmental damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves skin elasticity\u003c\/strong\u003e for a firmer, more youthful appearance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimizes fine lines and wrinkles\u003c\/strong\u003e with consistent use\u003c\/li\u003e\n\u003cli\u003eLightweight, non-sticky formula — absorbs instantly\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter cleansing and toning, apply a few drops to face and neck\u003c\/li\u003e\n\u003cli\u003eGently pat into skin until fully absorbed\u003c\/li\u003e\n\u003cli\u003eFollow with your favourite moisturiser and SPF during the day\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003ePairs beautifully with the Beauty of Joseon Calming Serum for a complete K-beauty routine.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eStorage Instructions\u003c\/h3\u003e\u003cp\u003eStore in a cool, dry place away from direct sunlight. Close the bottle tightly after each use to preserve efficacy.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":52565659451668,"sku":null,"price":2749.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/7482\/0628\/files\/Beauty_of_joseon_light_on_serum_30ml.jpg?v=1780387093"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30ml","title":"Beauty of Joseon Calming Serum: Green Tea + Panthenol 30ml","description":"\u003cp\u003e\u003cstrong\u003eBest for: Sensitive, acne-prone, and irritated skin\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFormulated with 71% green tea extract and panthenol (vitamin B5), this lightweight serum soothes redness, calms inflammation, and delivers antioxidant protection against environmental stressors like pollution and UV damage. Green tea's natural polyphenols help control excess sebum while panthenol accelerates skin barrier repair — making this a powerhouse for reactive or breakout-prone skin that needs calming without heaviness. The watery texture absorbs instantly and layers beautifully under moisturizer without pilling or heaviness. Apply 2–3 drops to clean skin morning and evening, patting gently until fully absorbed. Consistent use visibly reduces redness and improves skin resilience over time.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Green Tea Extract 71%, Panthenol (Vitamin B5)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply 2–3 drops to clean skin morning and evening. Pat gently until absorbed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin Type:\u003c\/strong\u003e Sensitive, Acne-Prone, Irritated, All Skin Types\u003c\/li\u003e\n\u003cli\u003eFragrance-free | Vegan | Cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":52565659812116,"sku":"100","price":3599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/7482\/0628\/files\/Beauty_of_joseon_calming_serum_30ml.png?v=1780387103"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa","title":"Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+PA++++","description":"\u003cp\u003e\u003cstrong\u003eBest for: All skin types, especially sensitive and dull skin\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis beloved K-Beauty sunscreen offers maximum SPF50+ PA++++ protection in a silky, non-greasy formula enriched with rice extract and probiotics. Rice extract brightens and evens skin tone, while probiotics strengthen the skin barrier and soothe irritation — making this far more than just a sunscreen. It leaves a natural, semi-matte finish with absolutely no white cast, making it suitable for all skin tones including deeper South Asian complexions. Apply generously as the final step of your morning routine, 15 minutes before sun exposure. Reapply every 2 hours for continuous protection in Pakistan's intense sun.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Rice Extract, Probiotics, Zinc Oxide\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply generously to face as the last step of your morning routine. Reapply every 2 hours outdoors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin Type:\u003c\/strong\u003e All Skin Types, Sensitive, Dull\u003c\/li\u003e\n\u003cli\u003eNo white cast | Semi-matte finish | SPF50+ PA++++\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":52565659975956,"sku":null,"price":4499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/7482\/0628\/files\/80e7a6e81b13881759568a397b718be7.jpg_720x720q80.jpg?v=1780387107"}],"url":"https:\/\/glowix.pk\/collections\/beauty-of-joseon.oembed","provider":"Glowix","version":"1.0","type":"link"}